Give Your Agents a Buyer Advantage at No Cost to Your Company
GoToHome™ is not a traditional lead marketplace.
Instead of unlimited competition and pay-per-lead systems, each California city is limited to a small number of licensed professionals, supported by a statewide homebuyer initiative called CaliforniaGO™. Your company simply shares the opportunity. Your agents decide whether to join.
More incentive. More buyers. More home.
What Your Company Gets
No Cost to Your Company
There is nothing for your company to buy or sign. Agents who join manage their own membership.
Buyer Introductions for Your Agents
CaliforniaGO™ attracts homebuyers with a real incentive and connects them to participating local professionals.
A Recruiting & Retention Perk
Offer your agents an exclusive, limited-access visibility opportunity they won’t find on crowded lead platforms.
Works Alongside Your Programs
GoToHome™ adds to your existing lead and marketing efforts. It doesn’t replace or compete with them.
Early City Positioning
City spots are limited. Companies that share early help their agents secure positions before markets fill.
Simple, Transparent Terms for Your Agents
No hidden fees. No pay-per-lead. Here is exactly what a member agrees to.
Limited City Spots
Each participating city is limited to 3 Realtors and 3 Loan Professionals.
$99 Per Month
No setup fee. No long-term commitment. Cancel anytime.
Buyer Contribution on Closed Deals Only
Realtors contribute 10% of their commission to the buyer at closing, only on transactions with buyers introduced through GoToHome™ or CaliforniaGO™. This is what funds the CaliforniaGO™ buyer incentive.
Buyer Demand Begins With a Compelling Reason to Act
CaliforniaGO™ is our primary outreach to homebuyers, giving them a reason to register before they start their search and connecting them with participating local professionals.
Up to $10,000*
Toward closing costs or rate buy-down.
No Income Caps
Available without income-cap restrictions.
Not First-Time Only
No first-time buyer requirement.
Statewide
Available throughout California.
*Buyer incentives are funded by participating Realtor commission contributions, are subject to transaction terms, brokerage approval, and lender guidelines, and are not guaranteed.
Your Loan Officers Don’t Compete With Us
During our startup phase, GoToHome™’s own licensed Loan Broker serves cities that don’t yet have a member Loan Professional, so no homebuyer goes unserved.
As soon as a paying Loan Broker or Loan Officer joins a city, the GoToHome™ Loan Broker is removed from that city. Your loan officers take that position.
Not a Traditional Lead Platform
| Traditional Platforms | GoToHome™ |
|---|---|
| Unlimited competition | 3 Realtors + 3 Loan Pros per city |
| Pay-per-lead costs | Flat $99/month, no setup fee |
| Shared lead pools | Controlled participation |
| Long contracts | No long-term commitment |
| No buyer incentive | Up to $10,000* through CaliforniaGO™ |
Built by a California Broker, for California Professionals
I’ve owned and operated my own brokerage since 1987. I built GoToHome™ and CaliforniaGO™ because buyers deserve a better starting point, and professionals deserve better than crowded lead pools. More than 70 Realtors are already part of the network.
I’d welcome a conversation about whether this is a fit for your agents.
Doug Dahl
Broker Lic. No. 00973310 · NMLS ID 253041
Each City Has Only 6 Spots
Every California city is limited to 3 Realtors and 3 Loan Professionals. When a city’s spots are taken, no one else can join that city until a spot opens up.
Agents who join now can choose from the most cities and be in place before we expand our homebuyer marketing.
An Honest Note
GoToHome™ is not a high-volume, leads-today platform. It’s built for professionals who value early positioning, limited competition, and long-term visibility with California homebuyers.
Forward This to Your Agents
Copy and paste the message below into an email or team chat. It’s written so your agents can decide for themselves.
Subject: Limited city spots for California agents through CaliforniaGO™
Team, I wanted to pass along an opportunity. GoToHome™ limits each California city to just 3 Realtors and 3 Loan Professionals, and its CaliforniaGO™ program offers homebuyers up to $10,000 toward closing costs or a rate buy-down.
Membership is $99/month with no setup fee and no long-term commitment. Realtors contribute 10% of their commission to the buyer, only on closed deals with buyers introduced through the program.
Spots are limited in every city. Check your city’s availability here: www.gotohome.com/agents-apply
Questions? Contact Doug Dahl at broker@gotohome.com.
Let’s Start the Conversation
Schedule a private 15-minute overview, or request your company’s own signup link so you can see how many of your agents join.
Or email Doug Dahl directly at broker@gotohome.com