Why I Built GoToHome™ and CaliforniaGO™
After more than three decades helping California families finance and refinance their homes, I noticed the same pattern repeated again and again.
When purchasing a home, most consumers begin their journey by searching online. They find a home they love, become emotionally invested, and only then contact a real estate agent or loan professional.
In my experience, that process is backwards.
By the time many buyers begin discussing financing, negotiating strategies, or available homebuying advantages, important opportunities may already have been missed.
I believe homebuyers deserve the opportunity to begin from a stronger financial position—before they fall in love with a particular home.
That belief led me to create GoToHome™: a platform designed to connect consumers with trusted local real estate and mortgage professionals.
It also inspired CaliforniaGO™, GoToHome’s consumer growth engine, created to attract California homebuyers early in their journey, educate them, and connect qualified buyers with Featured Professionals on GoToHome.com.
Together, GoToHome™ and CaliforniaGO™ are designed to help consumers begin the homebuying process in the right order while creating long-term value for the professionals who serve them.
-Doug Dahl